FEEL THE PULSE OF YOUR CUSTOMERS
KNOW WHAT THEY ARE THINKING
PREDICT WHAT THEY WILL WANT
Behind every company’s data there are many stories!
We help companies understand these stories by pairing Artificial Intelligence with Human Intelligence. By leveraging our advanced analytics, companies can:
Decode customer sentiment.
Identify drivers of customer behavior
Analyze market dynamics
Identify variables impacting growth
Our Capabilities
We are experts in linking structured (transactional information) & unstructured (social media, reviews, surveys, forums, customer care, etc.) data and generating diagnostic, predictive and prescriptive insights. The insights we generate help our clients to significantly enhance the brand / product experiences of their customers:
1. Understand customer behavior 2. Take proactive actions 3. Monitor & calibrate strategies.
Our Centers of Excellence
Structured Data Analytics
We analyze internal (transactional – sales, financial and operational) data & external (market, third party syndicated) data to help our clients in the areas of price optimization, sales / demand forecasting, marketing mix analysis, market structures, market basket analysis etc. We leverage both traditional / statistical and machine learning methodologies to generate the insights and analysis.
Unstructured Data Analytics
We extract granular customer insights from unstructured data (social media, review sites, call center transcripts, emails, forums, blogs etc.). We have developed a cutting-edge, highly sophisticated framework
Our Core Services
Customer Insights
Identify, understand and predict drivers of customer behavior. Analyze brand perception & customer loyalty. Optimize customer path to purchase. Understand which customer groups are most vocal within category, brand and product conversations.
Market Insights
Analyze trends in market. Identify competitive threats. Develop market profile – demographic, psychographic and economic attributes. Identify brands that are winning in share of voice and share of interactions.
Strategy Optimization
Develop strategies to optimize Sales & Marketing effectiveness. Develop experiments and models to test and evaluate champion / challenger strategies.
To get the right answer one has to ask the right question
Some of the questions we help companies answer
What are the attributes & behaviors of customers?
What are the drivers behind brand conversations?
Which segments are most vocal within a brand conversation?
What are the current and future competitive trends & threats?
Which brands are winning in share of voice and share of interactions?
Where is future growth coming from?
What are the drivers of sales and marketing campaigns?
How to optimize customer loyalty?
What is the optimal path to purchase?
Unlock brand value by mining customer conversations
Customer Conversations Platform Functionality
Advanced data extraction and data integration
Sophisticated Deep Learning, Machine Learning & Natural language Processing algorithms
Synthesize conversations
Custom taxonomy
Advanced visualization
Cloud based platform
Minimal client IT involvement
Insights are delivered near real time
A few examples of our recent work with structured and unstructured data
We have expertise in multiple domains!
Our clients have used our platform and services to enhance:
Customer Experience, Operational Efficiencies, Personalized Marketing, Sales Effectiveness, Workforce Productivity and Real Time Analysis & Decision Making.
Global Beauty Brand
Mined customer conversations from social media and review sites. Developed detailed taxonomy and generated granular theme and sentiment data behind category, brand and product conversations.
Leading Entertainment Company
Mined and parsed customer reviews and identified drivers of customer satisfaction in theme parks with specific focus on ride experience and park experience.
Global Direct Selling Company
Analyze effectiveness of sales promotions by identifying normal “business as usual” baseline sales performance vs. true incrementality. Identify components of lift generated by sales force participation vs. sales force productivity.
Global Skincare Brand
Analyze customer and competitor’s reactions to launch of a major skincare product line. Helped client understand the positive and negative drivers in the areas of brand perception and product effectiveness.
High Growth Nutritional Brand
Analyzed drivers of field salesforce performance and develop a sophisticated forecasting model to generate short, medium and long term sales forecasts.
Global Private Equity
Identified emerging consumer and market trends that impact key portfolio companies’ growth. Developed a set of recommendations to increase customer loyalty and decrease churn.
Global Manufacturer
Analyze customer and field technical support interactions and generate key reasons of customer call backs.
Global Consumer Packaged Goods
Developed and Implemented an enterprise data warehouse to act as a single source of truth and drive all enterprise analysis and reporting.
Global Consumer Packaged Goods
We develop custom solutions for our clients
We have a track record of delivering value to our clients demonstrated by the development and implementtation of numerous multi-million dollar growth and savings initiatives
Best in class infrastructure
Significant domain experience and industry knowledge
Sophisticated development lab
Rapid Deployment
Advanced skills in data manipulation, data analysis and analytical model development
35
Client Projects
$3,250
Incremental Revenue (millions) Generated For Clients
$725
Cost Savings (millions) Generated for clients
10
Industries Served
Let’s Get Started
Ready To Make a Real Change?
Contact us for a free consultation with one of our domain experts
Tell us a little about yourself and we will be in touch at once
Prescriptive Insights, Inc.
500 7th Avenue, 8th Floor
New York, New York 10018
732-595-2142