Connect The Dots By Leveraging Big Data Analytics
Understand what happened, what is happening, why is it happening, what will happen next and how to solve it?
We help companies institutionalize data driven decision making
Analysis & Insights
Identify drivers of operational performance in Sales, Marketing & Supply Chain. Ensure optimization of acquisition and retention
Validation
Confirm if strategies and tactics are congruent with Insights? Analyze impact of actions taken. Calibrate, continuously monitor and optimize strategies
Reporting
Deliver insights and actions via Integrated Intelligent dashboards – advanced visualizations
Our Advanced Analytical Framework
Built on solid foundation of information management and analytics with six core competencies
- Data acquisition
- Data hygiene and harmonization
- Data management
- Insights and market intelligence
- Modeling, forecasting and testing
- Monitoring and calibration
Extract Data (structured and unstructured)
Develop Data Lakes, Data Marts and Data Warehouses
Develop Predictive and Prescriptive Models
Generate Insights
Generate Early Warning Indicators
Generate Recommendations
Integrate With BI Platform
Collaborative Problem Solving
Ongoing Monitoring and Calibration
Our Capabilities
Marketing / Sales
- Marketing Mix Analysis
- Price Optimization
- Market Basket Analysis
- Segmentation Modeling
- Sales Forecasting
- Promotional Planning
- Campaign Management
- Advertising Effectiveness
- Customer Experience
Sales Channel
- Territory / Sales Force Optimization
- Route Optimization
- Workforce Planning
- Acquisition and Retention Analysis
Supply Chain
- Operational Planning
- Demand Forecasting
- Inventory Management
Service
- Drivers of customer experience
- Satisfaction research
- Customer Contact Optimization
- Workforce scheduling