Key steps in designing and implementing a best in class enterprise data warehouse Identify all busines entities that generate data and consume data. Identify all key data sources supporting business entities. Develop a detailed data model - establish facts and...
We breakdown the sales and marketing processes into its core components Optimize Acquisition Identify new market opportunities to acquire new sales leaders and customers Generate Leads Increase leads conversion Optimize On-Boarding Generate personalized action steps...
The digital revolution has enabled consumers to be become highly informed and sophisticated about price differences between suppliers. Our advanced Artificial Intelligence models enable companies to analyze up-to-date pricing movements of competitors and incorporate...
Identifying true revenue incrementality of Sales incentives and promotions is one of the biggest challenges faced by companies. This problem gets magnified when mutiple promotions are launched in close proxomity to one another. At Prescriptive Insights we have a...
There is widespread perception that social media source like Twitter, Facebook and Instagram have a lot of value as it pertains to product feedback from consumers. Using our propreitary ‘Insights Value ‘ indicator, we come to the conclusion that companies should focus...
In best in class companies, sales forecasts are key inputs to all major operational planning - sales, marketing, finance and supply chain. As such generating accurate 3,6,12 month sales forecast is critical to optimal operational execution and enables companies to...
Analyze audience value of marketing campaigns Today's consumers are actively providing feedback online on a variety of topics related to a company's brand and products. Companies can maximize growth if they can systematically analyze these conversations and generate...
Even though there is a lot of discussion about Social Media analytics and leveraging social media data, at present most companies do not optimize all the touch points of social media. People tend to look at social media more as a data source for understanding...
At Prescriptive Insights, we have developed a robust methodology for designing and conducting sales and marketing experiments. Our methodology consist of : 1. Determine parameters on which TEST group need to be selected e.g., the objective could be to select TEST...