Analyze audience value of marketing campaigns Today's consumers are actively providing feedback online on a variety of topics related to a company's brand and products. Companies can maximize growth if they can systematically analyze these conversations and generate...
Social Media Articles
Time Spent On Social Media
In 2014 average daily time spent on social media was 101 minutes. Five years later (2019) it has jumped by 40% to 143 minutes and continues to grow at a very rapid pace. Here is an interesting chart of how social media is taking over the lives of people. This has...
Analysis of Data Sources
There is widespread perception that social media source like Twitter, Facebook and Instagram have a lot of value as it pertains to product feedback from consumers. Using our propreitary ‘Insights Value ‘ indicator, we come to the conclusion that companies should focus...
Value Of Twitter
At Prescriptive Insights we had done a study that showed that close to 90% – 95% (depending on the use case) of Twitter content is noise with no meaningful consumer / audience insights. As such we always advise our clients to be wary of making decisions based on data...
Social Media Strategy
Even though there is a lot of discussion about Social Media analytics and leveraging social media data, at present most companies do not optimize all the touch points of social media. People tend to look at social media more as a data source for understanding...