Key steps in designing and implementing a best in class enterprise data warehouse Identify all busines entities that generate data and consume data. Identify all key data sources supporting business entities. Develop a detailed data model - establish facts and...
Best Practices In Analytics & Insights Articles
Enhance Pricing Discipline
The digital revolution has enabled consumers to be become highly informed and sophisticated about price differences between suppliers. Our advanced Artificial Intelligence models enable companies to analyze up-to-date pricing movements of competitors and incorporate...
Test and Learn
At Prescriptive Insights, we have developed a robust methodology for designing and conducting sales and marketing experiments. Our methodology consist of : 1. Determine parameters on which TEST group need to be selected e.g., the objective could be to select TEST...
How To Design Sales & Marketing Promotions
Identifying true revenue incrementality of Sales incentives and promotions is one of the biggest challenges faced by companies. This problem gets magnified when mutiple promotions are launched in close proxomity to one another. At Prescriptive Insights we have a...
Sales Forecasting
In best in class companies, sales forecasts are key inputs to all major operational planning - sales, marketing, finance and supply chain. As such generating accurate 3,6,12 month sales forecast is critical to optimal operational execution and enables companies to...
Connect The Dots
Analyze audience value of marketing campaigns Today's consumers are actively providing feedback online on a variety of topics related to a company's brand and products. Companies can maximize growth if they can systematically analyze these conversations and generate...
Deliver World Class Customer Service
Our Artificial Intelligence platform enables companies to significantly enhance their customer service effectiveness by: 1. Synthesizing all incoming and outgoing communications into meaningful themes and identifying reasons for contact. 2. Understanding drivers of...
Salesforce Compensation Modeling
Optimize Effort vs. Reward A majority of the salesforce compensation plans in Direct Selling are suboptimal and do not accurately address the issue of effort vs. reward. Based on our analysis of salesforce effectiveness we have identified three key foundational...