POSTS
We are thought leaders in consumer insights & analytics
Some of our recent musings
Current Trends in Direct selling
Current Trends Growth in US Direct Selling industry has been anemic, averaging less than 1% over the last three years. We expect that over the next five years, the Industry could shrink between 5% - 10% and most likely a few companies could cease to exist. This has...
Time Spent On Social Media
In 2014 average daily time spent on social media was 101 minutes. Five years later (2019) it has jumped by 40% to 143 minutes and continues to grow at a very rapid pace. Here is an interesting chart of how social media is taking over the lives of people. This has...
Deliver World Class Customer Service
Our Artificial Intelligence platform enables companies to significantly enhance their customer service effectiveness by: 1. Synthesizing all incoming and outgoing communications into meaningful themes and identifying reasons for contact. 2. Understanding drivers of...
Salesforce Compensation Modeling
Optimize Effort vs. Reward A majority of the salesforce compensation plans in Direct Selling are suboptimal and do not accurately address the issue of effort vs. reward. Based on our analysis of salesforce effectiveness we have identified three key foundational...
Value Of Twitter
At Prescriptive Insights we had done a study that showed that close to 90% – 95% (depending on the use case) of Twitter content is noise with no meaningful consumer / audience insights. As such we always advise our clients to be wary of making decisions based on data...